It also requires some ideological bubble where people care too much what other people know and think.
Otherwise someone would never bother that kind of an educational talk with a stranger.
Could be a fonting error, could be being really aggressive about not ignoring slavic diacritics. Considering the topic of the article, I say it could be either.
Edit: yup looks like it
Easy read, personal & entertaining. Highly recommended.
https://medium.com/the-hairpin/the-best-time-i-pretended-i-h...
Some of the references regional or are dated, since it is from 10 years ago.