Bourbon popularity exploded a few years ago but the market is over saturated -- too much inventory and people have moved on to other things. Also anti-American sentiment due to Tariff Man is reducing exports. At my local liquor store, a year or two back if you wanted a bottle of buffalo trace, you had to show up on delivery day (Friday afternoon) and I think they imposed a 2-bottle limit. Now, they've got boxes stacked on boxes filling up the aisles and it's all on sale.
Bourbon sales are in decline. A combination of sales not recovering post Covid pandemic and US tariffs (and presidential belligerence) putting off consumers in export markets.
Huge slump at moment. Folks over-purchased chasing hype/scarcity during and following COVID. Production increased but demand has softened sharply, for several reasons. For a lot of folks I know, it’s as simple as they simply don’t have the physical space to keep accumulating bottles. Others have grown bored and decided to exit the “hobby” and send 90% their collection to places like K&L for auction.
Not sure what he’s saying, but some Canadian provinces banned import of USA spirits, as retaliation to tariffs, and allegedly this has hurt bourbon sales.
https://www.bbc.com/news/articles/ckglnk6yxlko