That statement does not inspire confidence considering how ripe crypto is for hackers/scammers, if anything it makes me want to close my Coinbase account.
Very early in the first Bitcoin boom cycle I had a friend who was into it, so I opened a Coinbase account because I thought it'd be funny to pay him the $15 I owed him for lunch or whatever in Bitcoin. I bought the $15 on a credit card, sent it to his wallet, we had our laughs about it, and I moved on. Years later, after it became clear that the only purpose of cryptocurrencies is scams & crime, I went to close my Coinbase account just for some basic digital hygiene. Except I found out that now, they only let you log in if you have an external bank account associated with your Coinbase account. And you can't delete your account without logging in. And there's no way in hell I'm associating my real bank account with a scam & crime agency. So I'm stuck with a Coinbase account I can't close or even log in to. Lol.
There's a law for that. If Coinbase did not require an external bank account to create the coinbase account, by law, they cannot require one to close the account.
At least, that is what I have been led to believe. You could sue.
I have to admit I'm always baffled by these "you could sue over this trivial matter" replies. Do you think lawsuits cost no time or money? Obviously I'm not going to do that.
> So, a manager who's managing 15 people AND expected to ship
Right?? I saw that too. My first thought is that any good managers left will be racing for the exit. You can't fake "managing 15 people" with AI. You have to actually have the 1:1s and do the performance calibrations. How are they going to have time left for IC work??
I assume they will have absurd metrics, like number of commits and token use to,determine how good of an IC you are. So, you start a bunch of agents in the background, merge their PRs without review, while having 1:1 and other meetings with your team. Productivity they call it
"IC work" seems to have evolved at Coinbase to mean "supervise AI changes". Then the question becomes how will managers actually review these changes and not just press accept at 3:50.
The reality is that Coinbase earns on trading volume, and since we are in a crypto bear market, revenue is down. So they have to cut to keep the company profitable (or in line with what the investors expect).
While AI is likely a productivity boost, the underlying reason is not AI.
Yes, I'm not buying this story about layoffs due to AI. It's a convenient excuse, which these companies seem to be getting away with too.
And something else I don't get about these AI related layoff announcements: if AI was a productivity boost wouldn't you hire more engineers and technical staff to capture the value? Or else you're basically saying "we're a tech company that has no idea what to do with more super-engineers".
This is (unironically) what big institutional allocators love to hear. They've been sold the idea that almost every medium-very big tech corp is vastly overstaffed and can become a monster cash cow and stop SBC dilution by cutting headcount + becoming A.I first.
They hear this from the sellside, from activists, from the guys managing their private market allocations etc.
> We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.
Experimenting or cost-cutting? Are these one-person "teams" you g to be paid more for having multi-domain roles regardless of how fast AI can churn out pseudo-MVPs?
We're going to see this become a trend beyond Coinbase, IMO. The idea that companies just want employees to be more productive is a farce. The C-suite would prefer to make no profit, have few to no employees, and get personally richer in the process.
Many upper level managers seem to be blind to the fact that the kind of person who can actually excel as a "do it all" is most likely not the kind of person that wants to work in that kind of environment. Those people will do a year or two pulling down a salary while they are also spinning up a side project, and then they'll bolt as soon as they can. It sounds like a recipe for constant employee churn, leaving behind a wake of fragile code.
Well, yeah. As an employee in general one isn't that bothered about profit. As long as one's own job is safe and the jobs of the people one's close to.
> - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.
Geeks who didn't even stand near professional sports should really shut up about anything sport related, lol.
I would really like to see professional, established coach running around with young prodigies on a peak of their biology.
> - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.
And AI clowns will cheer and applaud this, not seeing that they're now doing the job of 5(!) people with the same salary. Why is nobody talking about this?
Also, I find it really bizarre that those neo feudal lords see their companies as just a life stock to count. They don't even count people, just see them as numbers to reduce/scale up. Modern tsardom, but instead of being tied via official decree you're now tied by your lifestyle and family.
"Some of you may die, but that is a sacrifice I am willing to make"
I'll probably get some flack for this, but this is about as good of a layoff email as he could have sent.
* explains the reasons (financials, AI enablement)
* talks about what folks who are leaving get in detail (first) and thanks them
* talks to the folks who are staying
Layoffs are hard, no doubt, and I am not sure he's making the right choice. I see plenty of doubt about some of the actions in other comments that echoes mine. I certainly wouldn't want to have 15 direct reports and also ship production code regularly. But as CEO, it's his job to make these kinds of choices.
The proof is in the pudding as they say. We'll see how Coinbase does with this new orientation in the next year or so and that will determine if this was a wise or foolish move. Is there a flood of talent leaving? Major breaches? Business as usual with better than expected profits?
Ok I actually like the idea of flatter orgs and player-coaches a lot.
However, do we really need them to AI-wash the fact that as a lot of companies, this company over-hired during ZIRP? Do we really need them to AI-wash the fact that the crypto hype is gone, therefore their business is smaller? “Company as intelligence” and “AI productivity” are just buzzwords so their stock price doesn’t suffer.
"US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA."
4 months basic severance pay + 1 month for 2 years emploument is nice? so total 5 months severance after 2 years of working for them or only 6 months after 4 years
let me guess you are from US if you think this is nice, as European I would say this is fairly standard, nothing to brag about, 3 months should be bare minimum by law
As an American, I’d point out that there are structural reasons the U.S. often outpaces Europe in certain areas of innovation and business, tech and otherwise. Labor regulations in many European countries make it harder to reallocate talent quickly, which can slow down company formation and scaling.
That doesn’t make one model universally better. There are clear tradeoffs on both sides. But it is part of the equation worth considering in response to your point.
Many comments are mocking the "Non-technical teams are now shipping production code" line as an obvious disaster waiting to happen.
I think this will be commonplace in the not too distant future.
Some disasters will happen, just like they did before AI. Skeptics will gleefully point out these failures while more and more non-technical teams ship code.
Will they also do the maintenance, future migrations, and handle prod alerts at 2am? I’m all to empower non technical people but shipping prod code isn’t the way to do it. What will happen is a very large amount of unmaintained services with no coherence, that will accumulate over time. I cannot imagine the monsters we will after a few years of that being normalized
No, because you're misunderstanding how this works.
Technical teams still need to design and build out the infra.
Technical teams still need to think about how to design and secure the backend systems.
The only thing that changes is that non technical people can now build UIs and internal tools on top of your core assuming you have solid APIs, MCPs, docs, and components to build on top of.
If you're allowing non-technical teams deploy mission critical software then you're not doing it right.
No one wakes up the frontend dude at 2am because the JS is doing something weird in the browser... All of the core infra and backend should still belong to technical teams.
I'm sure Coinbase understands this and when they say non-technical people are shipping software they don't mean they're vibe coding terraform infra and deploying full-stack user-facing applications.
Many people say this and they also say (see top comment) it being for financial company. But this being for financial company is an extra layer of risk that I am not willing to take personally.
> Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day.
As a reward, people driving the productivity have now received a reduction in their colleague pool.
> Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption
Crypto is always about to take off. If the company is sitting so well, and is facing imminent growth, then they don't need to do layoffs, they want to. Or the company is not sitting so rosy and they're not too sure about their future.
> Non-technical teams are now shipping production code
This is going to save a lot of money ... until someone loots their vault and they go bankrupt. "Non-technical teams are now shipping production code" is the last thing you want to hear from your bank.
It takes one massive breach and theft from the exchange as a result of this and they are cooked.
Exchanges never recover after billions of dollars get stolen from the exchange.
Generally engineers are not well placed to be building UIs.
Oof. That smacks of hubris and valley-buzzwordism.
> Leaders will own much more, with as many as 15+ direct reports.
> Every leader at Coinbase must also be a strong and active individual contributor.
So, a manager who's managing 15 people AND expected to ship -- that sounds awful for both sides.
Right?? I saw that too. My first thought is that any good managers left will be racing for the exit. You can't fake "managing 15 people" with AI. You have to actually have the 1:1s and do the performance calibrations. How are they going to have time left for IC work??
While AI is likely a productivity boost, the underlying reason is not AI.
And something else I don't get about these AI related layoff announcements: if AI was a productivity boost wouldn't you hire more engineers and technical staff to capture the value? Or else you're basically saying "we're a tech company that has no idea what to do with more super-engineers".
Is Brian here? Can he speak more to this? What exactly are non technicals shipping to production code?
I've got no position in Coinbase but is that a wise thing to say as a public company? I'd be alarmed if I were a share holder
They hear this from the sellside, from activists, from the guys managing their private market allocations etc.
Experimenting or cost-cutting? Are these one-person "teams" you g to be paid more for having multi-domain roles regardless of how fast AI can churn out pseudo-MVPs?
We're going to see this become a trend beyond Coinbase, IMO. The idea that companies just want employees to be more productive is a farce. The C-suite would prefer to make no profit, have few to no employees, and get personally richer in the process.
Geeks who didn't even stand near professional sports should really shut up about anything sport related, lol.
I would really like to see professional, established coach running around with young prodigies on a peak of their biology.
> - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.
And AI clowns will cheer and applaud this, not seeing that they're now doing the job of 5(!) people with the same salary. Why is nobody talking about this?
Also, I find it really bizarre that those neo feudal lords see their companies as just a life stock to count. They don't even count people, just see them as numbers to reduce/scale up. Modern tsardom, but instead of being tied via official decree you're now tied by your lifestyle and family.
"Some of you may die, but that is a sacrifice I am willing to make"
* explains the reasons (financials, AI enablement)
* talks about what folks who are leaving get in detail (first) and thanks them
* talks to the folks who are staying
Layoffs are hard, no doubt, and I am not sure he's making the right choice. I see plenty of doubt about some of the actions in other comments that echoes mine. I certainly wouldn't want to have 15 direct reports and also ship production code regularly. But as CEO, it's his job to make these kinds of choices.
The proof is in the pudding as they say. We'll see how Coinbase does with this new orientation in the next year or so and that will determine if this was a wise or foolish move. Is there a flood of talent leaving? Major breaches? Business as usual with better than expected profits?
Time will tell.
However, do we really need them to AI-wash the fact that as a lot of companies, this company over-hired during ZIRP? Do we really need them to AI-wash the fact that the crypto hype is gone, therefore their business is smaller? “Company as intelligence” and “AI productivity” are just buzzwords so their stock price doesn’t suffer.
What I'm really intrigued by is the non technical staff deploying code to production. Now that's a gamble I want to see in the crypto space.
4 months basic severance pay + 1 month for 2 years emploument is nice? so total 5 months severance after 2 years of working for them or only 6 months after 4 years
let me guess you are from US if you think this is nice, as European I would say this is fairly standard, nothing to brag about, 3 months should be bare minimum by law
I must live in a different Europe then. I'd say this would be EXTREMELY generous for Europe.
That doesn’t make one model universally better. There are clear tradeoffs on both sides. But it is part of the equation worth considering in response to your point.
https://www.cryptopolitan.com/user-tricked-grok-bankrbot-to-...
I think this will be commonplace in the not too distant future.
Some disasters will happen, just like they did before AI. Skeptics will gleefully point out these failures while more and more non-technical teams ship code.
Technical teams still need to design and build out the infra.
Technical teams still need to think about how to design and secure the backend systems.
The only thing that changes is that non technical people can now build UIs and internal tools on top of your core assuming you have solid APIs, MCPs, docs, and components to build on top of.
If you're allowing non-technical teams deploy mission critical software then you're not doing it right.
No one wakes up the frontend dude at 2am because the JS is doing something weird in the browser... All of the core infra and backend should still belong to technical teams.
I'm sure Coinbase understands this and when they say non-technical people are shipping software they don't mean they're vibe coding terraform infra and deploying full-stack user-facing applications.
And due to this it deserves even more mockery.
Since roughly 2018 I reckon, at least.
As a security engineer this statements fills me dread.
And I suspect that over the coming year, we'll be watching the consequences of this unfold.
As a reward, people driving the productivity have now received a reduction in their colleague pool.
Heh. This is the kind of phrasing that just begs to be misunderstood.
Crypto is always about to take off. If the company is sitting so well, and is facing imminent growth, then they don't need to do layoffs, they want to. Or the company is not sitting so rosy and they're not too sure about their future.
> Non-technical teams are now shipping production code
What could go wrong?
Why would non-programmers need to ship production code in a financial context?