the poor countries use WhatsApp mostly due the fact that sms was costly.
so you're tryna to monetize against businesses serving poorer users. yes - they maybe more in number but margins are razor thin.
the richer countries where margins are higher - sms, email, etc are cheaper & permission less. so eventually most providers most settling on email & sms/rcs.
I left WA in 2019, while the business api program was still very early, but that looks pretty close to pricing for SMS. Which makes market sense (imho) because it's a substitute good. SMS pricing varies wildly by destination country, sometimes by destination network.
For SMS, the access to a specific consumer is often gated by a monopoly (that user’s telco provider) so they get to charge whatever they like. Therefore you see the variance (the greediness of individual telco). When WhatsApp join in the business messaging game, they want to maintain good relationship with the telcos and they also like the sweet margins they see they are making there.
the poor countries use WhatsApp mostly due the fact that sms was costly.
so you're tryna to monetize against businesses serving poorer users. yes - they maybe more in number but margins are razor thin.
the richer countries where margins are higher - sms, email, etc are cheaper & permission less. so eventually most providers most settling on email & sms/rcs.