Personally, I see the self-help industry dying because people are starting to realize that it’s just a network of individuals selling products, promoting each other’s products, and creating new avenues to sell more products. I refer to it as the “self-help mafia.” Tim Ferriss kind of created it.
the man leveraged the fact that his name was the same as Andrew Carnegie (having no relation) to launch a publishing empire. it was hacks from the beginning
I'm going to admit that I tend to hit a brick wall when these books tell me I need to fill out a worksheet if I really want to make a difference. You're telling me I have to do homework now? But ai can give me feedback on my thoughts anyway, directly what I'm interested in, and provide sources, even though it's probably patronizing me? Not a difficult decision.
This stat is limited to print-books only. He talks about all sorts of other forms of content, but seems to mysteriously miss audio books.
If this source [0] is true then 65% of audiobooks (in 2022) were non-fiction. Likewise that the audiobook industry has grown by nearly 3x since 2022. So, by my math, it's simply that people prefer to listen to self-help books (which matches my own experience).
> If this source [0] is true then 65% of audiobooks (in 2022) were non-fiction. Likewise that the audiobook industry has grown by nearly 3x since a2022.
Lead to
> by my math, it's simply that people prefer to listen to self-help books (which matches my own experience).
I'm not sure I see the math there, when most nonfiction is not self-help books (and an increase in the broader genre says nothing about a specific niche)
And my experience is that the freebie books available through your local library's online service absolutely pollute the available offerings with self-help and associated types of books.
Even more than audiobooks self-help has become the preserve of substack blogs, podcasts and YouTube channels. A lot of the low end of older gen media has moved over to the low end of modern media.
Some of the best books on JS which were online went recently off-line for that reason. Blog post by the author: https://2ality.com/ (Dr. Axel Rauschmayer)
> Find your 1,000 True Fans. If you started off doing this well but have meandered, it’s time to revisit. Get very clear on who those 1,000 people are.
Well this is the difficult part. You can 10x the number of followers and still have less than 50 true fans.
On the actual content, I am actually not surprised at all. These AI systems are surprisingly convincing when giving personal advise - for better or worse.
followers is a shit metric that only advertisers care for but they also want like 50-100k bare minimum. You need to find 1k people who are willing to give you money, or go out of their way to advocate for you.
depending on the medium one might be better served with a single middling fan with a lot of disposable income, then 10 true with little money available.
The right 15 seconds of video can be extremely helpful with household tasks. I'm thinking specifically of super-tactile ones like getting such-and-such panel off the car or appliance so that you can get at the bit you're looking to replace. Those can really be worth a thousand words.
Of course I'd prefer a blog post with many looping, silent 5-15 second gifs and no extraneous like-and-subscribe and life-story-delivery. But c'est la vie.
Yep, for home improvement and work on cars, I’ll take the video every time. Everything else, if only a video is available, I’ll ask Grok to summarize it so I don’t have to sit through it.
But last weekend I had to remove a trim panel under the hood of my car to extract a dead rodent, and I was wondering how to get those round clips off without breaking them. This video helped: https://m.youtube.com/watch?v=K_rsVDj5s1o&ra=m
The AI summary of the same video explains the exact steps but doesn’t show them actually being done.
> Of course I'd prefer a blog post with many looping, silent 5-15 second gifs and no extraneous like-and-subscribe and life-story-delivery. But c'est la vie.
This feels like something you could vibe code up (creating the blog posts from YouTube videos). Fascinating times.
Perhaps, but the recently shared vibe-coded blog posts I've seen on HN have been… not that great.
Wouldn't be surprised if this is viable by next year though.
Between the bloat and bad UI in both modern OSes and modern websites, I'm seriously considering if my next OS will be a command line pointing to an LLM where most web browsing is rendered out in plain text (perhaps LCARS, just for fun?), and any apps that actually need a UI are just-in-time generated as each feature is needed.
It's because you get better ad rates on Youtube than if you made a website and posted the information there. Additionally, the current state of the web (Google only exposing SEO blogspam, AI overviews making it so ~60% of searches end without the user clicking on a site) pushes people further and further away from making websites.
Being able to skim, filter and comprehend large amounts of text is much more rare than you might think. More than half of Americans read below sixth grade level and a fifth is functionally illiterate, struggling even with the most basic reading tasks. Videos are the only way for these people to consume any kind of information.
It's the money that comes from getting people to watch ads, generally speaking. If people write an article, even if it blows up all over the internet, nothing happens. If they make a little shitty short that appeals to kids, with a thumbnail where they make a stupid face, they get a a chunk of actual money. I imagine it's real hard to not get influenced by that.
But as understandable as it may be, a clown whose job is to keep people entertained until the ad break can talk about a lot of things, but cannot be something else. This clown talks about math, the other one just rubs the microphone over materials and then says "smash that like button", but they all have the same purpose and can only differentiate themselves by how much engagement they create. The platform is the payload, the content is whatever.
One would make a long education video to hold eyeballs longer that can lead to more ad revenue (if that's your goal and your video is sufficiently entertaining).
I've commented about this before [1] but a lot of my simple searches lead to monstrous walls of text with tangential information about the query. The answer is buried well past a simple ctrl-F on the page. It definitely varies for domain though.
>Yet a lot of people make and watch serious educational and informational videos
a picture is worth a thousand words. Of course your text article can have pictures, but how can you sure you include all the "useful" pictures. Then there is animation which is impossible to do with static picture.
It's a mixed bag. When you're (for example) repairing a lawnmower, being able to see parts from different angles and hear what it sounds like is very useful.
When you're trying to repair a Playstation motherboard, you gonna need some photos and text.
I wonder why not write an article for people with correct information. Then have the LLM create 5 articles with slightly wrong information with generated plausible URLs.
YouTube handles distribution. Some people search for information by typing their question in the YouTube search box. Whatever article you wrote won't surface there. You have to post to many social media sites if you want to show up everywhere people are looking.
I never understood how anyone could write more than 40 pages of “self help”. Especially not for a general audience. All self help boils down to the very foundation of your worldview, all other advice stems from it.
It depends on the topic, of course. I have a self-help book for my computer science students that talks about the best way to get a computer science bachelor's it weighs in at 64 pages. It's too small to print, but it really doesn't need to be any bigger.
A lot of non-fiction fits in 50-100 pages or so. Longer than a magazine article. But it's not publishable through a publisher if it's less than 250-300 pages. One of the reasons I probably won't work through a publisher any longer.
All weight loss books, if they are truthful, boils down to: eat healthy, exercise more, everything in moderation. That doesn't really make you money, which is what the author actually want. Other categories are equally padded, or the topic has been sufficiently covered for 2000 years or more.
The whole spiel about "I just want to help others in the same situation" died with the Internet, because for the past 30 years it has been entirely feasible to publish your advice and guidance for for free. The books are just for money and fame.
Fiction books to follow soon? Will kids still sit down and read an assigned book when they can just prompt "generate a movie of Shelley's Frankenstein, faithful to the source, except as required by my_movie_preferences.md". Reading the text may become as rare as learning ancient Greek to read the Odyssey.
I wonder, if the technology will actually get to the point where it can AI/Remix up a bunch of TV shows or movies that are as high quality / nonslop as the original, and if that would satisfy me.
Let's say I'm living in the past and think Star Trek TNG and the X-Files was peak TV. If I could just hit enter and generate an in-all-ways-believably-authentic episode, maybe I just wouldn't watch anything else. Would it matter to my brain that real people didn't make the episode if it was indistinguishable from the real thing?
On a similar vein, I was just thinking of the TNG episode Hollow Pursuits earlier today.
Somehow, this is one of the episodes I never actually watched, but it is interesting to me how often the Trek scripts cover essentially identical ideas to current discussions about AI: Moriarty insisting to Barclay that he was conscious even when his program wasn't running, Pulaski saying Data was just remixing and not actually intelligent, various examples of deep fakes, cyber addiction, AI going weird sometimes while following orders and sometimes just as an emergent bug.
Nothing, Forever was basically this idea applied to Seinfeld. The video quality was low, but some of the ways it captured the same absurdities as Seinfeld was remarkable at the time. https://en.wikipedia.org/wiki/Nothing,_Forever
It may not yet be fully automated, and you may have to choose between "cheap and bad or the price of a house and kinda acceptable", but it's definitely possible.
"Self-help nonfiction" have always been a waste of paper. And honestly, most of the time I hear "X was replaced by AI" I find myself thinking "good riddance, but we could drop X altogether and not loose anything of value."
Fiction, on the other hand… Much of fiction's value isn't just the content itself, is that they create a shared language medium. A book might actually be meh (came up with some examples, but then decided to drop it so as not to offend anyone), but the fact that people you talk with have read the same book and understand same references makes reading it valuable. So, it's unlikely to happen, until we delegate all of our communication to AIs, which isn't likely to happen any time soon.
Self-help non-fiction books killed themselves by focusing on entertainment, in the form of amusing anecdotes, rather than substance. Most self-help books could be reduced to a 3-by-5 card without losing any of the core information.
Conversely: the self-help nonfiction book existed because it was the only practical way to monetize "good advice" or "good ideas" at scale. Now you can do a podcast or a youtube series and try to make money from advertising/affiliates/etc, but for a very long time, "buy my book" was the only game in town
The author even mentions this. Why watch a 20-minute video when you can just scrub to the 40 seconds you need?
A lot of self-help books fall into this category. But if you go to a publisher and say that you're going to publish a 20-page book, they're going to laugh you out of the room.
This is me too. Just finished the latest Dungeon Crawler Carl book, bought on day 1. Have completely replaced Google, stackoverflow, medium, digital ocean documentation, etc. Only HN remains and honestly it’s less to keep my finger on the pulse and more habit than anything these days. Went from a large part of my consumption to zero visits since I got Claude code.
Makes me wonder what’s going to happen to AI’s results if all these content streams dry up.
>But looking more closely, Self-help had the steepest subcategory decline, with units down 26.3% year-over-year. Only two of 16 subcategories—crafts/hobbies/antiques/games and religion—grew at all (9.6% and 1.6%, respectively). The exceptions alone could make an interesting blog post for another time.
Self help being generally part of a larger grift pipeline for authors (for selling overpriced courses, seminars, retreats, infoproducts etc.), this is an actual positive silver lining for AI in society.
Jesus Christ. Here is how AI relates to me—ooh, with suspense-driving one-sentence paragraphs and reflective commandments. Come on, in Q2 2026 this is still a thing?
The self-involved industry is in shambles.
> What’s actually going on?
Need the meander headlines. I told you what is going on. Now. Let me interpret what I just wrote for you.
It would be just boring if self-help books were down because people believe less in astrology and affirmations or something. Couldn’t write about the Zeitgeist that way.
---
I’m not just a cynic. I lived a former life as well. And self-help is something ranging from entertainment to fantasy to small chance of personal transformation. And for books, it’s a cheap hobby compared to one-on-one pscyhology. So would it make sense to replace that with a language soup? Not really. The idiosyncracy is the whole point, jesus.
People might get taken in by it. That doesn’t mean that it will work in the long run.
> What happens when 99% of the rigorously fact-checked media is behind a paywall? The short answer: people skip it and ask the AI.
Perhaps there is a business opportunity for a "rigorously fact-checked" chatbot?
You can test chatbot to see if it gives "correct" (according to the author's opinion) answers on a topic of your choice and fix errors through prompt engineering, RAG (or other "memory" techniques), fine-tuning the base model if previous two approaches didn't work.
You can also probably teach it to use your own voice instead of dreaded LLM-isms, to make it sound less like typical AI-slop. This potentially can attract people, who are annoyed by the typical AI voice.
Perhaps, people who wrote self-help books should craft bespoke, custom-made chatbots instead?
To be (slightly) more charitable to the genre and to AI, self-help books are a blog post's worth of content padded out to look worthy of the sticker price, so LLMs provide a fair bit of value in extracting the signal from the noise (assuming they do it accurately).
I wouldn't say any fictional book with a philosophical angle fits, but ones that could have been written as non-fiction but for the purposes of getting the point across weren't. Phoenix/Unicorn Project are good examples!
I've never read it but I think Atlas Shrugged might qualify. I don't think I've ever heard anyone praise the plot or talk about it as a novel, instead people who liked it say it changed their life, changed how they view themselves, etc.
I thought it was pretty well paced as a novel until it got to John Galt's big speech which seemed childishly self-indulgent and then after that it goes to hell. The novel is about 1200 pages and it's pretty amazing that it held my attention for the first 800 because I've rarely been able to enjoy a novel for that long.
I think there are some good things in the 4-hour Work Week but the concept as a whole is problematic: e.g. Tim Ferris himself has more like a 400-hour work week. Rich Dad Poor Dad is a right wing scam. There is a psychotechnology that people call "magic" but The Secret and Think and Grow Rich won't teach you it.
Yeah, but it's the worst of the four. I remember his advice that you should buy a rental property which is cashflow positive after the mortgage payment on day one. (As opposed to profitable considering that you're building equity)
These were just not on the market except for one that had 8 section 8 apartments and would have driven me crazy trying to manage as a bleeding heart who cares about people.
I liked Ferris explaining that you can validate a market exists by serving ads pretending you already have a product. What a scumbag. Isn't the rest of the book just drop shipping and selling supplements with high margins? I recall snippets of a manual for unethical but mostly legal small business between stories of people making money on such practices.
I like his description of how you could just call up an expert on the phone and often get a quick answer to any question they can answer quickly. I'd learned that one myself.
Like it or not a lot of successful businesses have some bodies buried somewhere, particularly those that have been successful in two-sided markets such as online communities. There have been legendary successes in marketing enterprise software that didn't quite exist but I can say it didn't work when I tried it.
unfortunately, as a reader, I am not buying any books post-ChatGPT era. Author maybe did their best, but it anyways feels like I will be buying ChatGPT's opinion
In my corner of the internet people started to recommend reading fiction rather than self-help. Books like the count of montecristo for example, where the characters overcome through perseverance, patience and planning.
The criticism of self-help books in my little internet bubble is that if you've read one you've read them all. So why not go for works of fiction that are time-tested and are greatly entertaining and nourishing?
https://bsky.app/profile/ifbookspod.bsky.social
It really is all the same book.
If this source [0] is true then 65% of audiobooks (in 2022) were non-fiction. Likewise that the audiobook industry has grown by nearly 3x since 2022. So, by my math, it's simply that people prefer to listen to self-help books (which matches my own experience).
[0] - https://electroiq.com/stats/audiobook-statistics/
> If this source [0] is true then 65% of audiobooks (in 2022) were non-fiction. Likewise that the audiobook industry has grown by nearly 3x since a2022.
Lead to
> by my math, it's simply that people prefer to listen to self-help books (which matches my own experience).
I'm not sure I see the math there, when most nonfiction is not self-help books (and an increase in the broader genre says nothing about a specific niche)
Well this is the difficult part. You can 10x the number of followers and still have less than 50 true fans.
On the actual content, I am actually not surprised at all. These AI systems are surprisingly convincing when giving personal advise - for better or worse.
Why make a 24-minute Youtube video instead of an article with proper navigation?
This is slightly off-topic, but this is a pet-peeve of mine. I believe that for most practical purposes hypertext beats video:
- you can Ctrl-F through text (well, now you sort of can search through a video, but it is much less efficient)
- you can quickly skim through text to find what you need
- text can have proper navigation (chapters etc)
- texts can be linked to each other. Link could lead to a specific part of the text (proper navigation)
- text is much quicker and cheaper to produce
Yet a lot of people make and watch serious educational and informational videos. Why? I don't get it.
Of course I'd prefer a blog post with many looping, silent 5-15 second gifs and no extraneous like-and-subscribe and life-story-delivery. But c'est la vie.
But last weekend I had to remove a trim panel under the hood of my car to extract a dead rodent, and I was wondering how to get those round clips off without breaking them. This video helped: https://m.youtube.com/watch?v=K_rsVDj5s1o&ra=m
The AI summary of the same video explains the exact steps but doesn’t show them actually being done.
This feels like something you could vibe code up (creating the blog posts from YouTube videos). Fascinating times.
Wouldn't be surprised if this is viable by next year though.
Between the bloat and bad UI in both modern OSes and modern websites, I'm seriously considering if my next OS will be a command line pointing to an LLM where most web browsing is rendered out in plain text (perhaps LCARS, just for fun?), and any apps that actually need a UI are just-in-time generated as each feature is needed.
After all, https://en.wikipedia.org/wiki/VibeOS already exists.
But as understandable as it may be, a clown whose job is to keep people entertained until the ad break can talk about a lot of things, but cannot be something else. This clown talks about math, the other one just rubs the microphone over materials and then says "smash that like button", but they all have the same purpose and can only differentiate themselves by how much engagement they create. The platform is the payload, the content is whatever.
- ad revenue - youtube algorithm placement - sponsored content - street cred
With an article, if you're lucky google will base their AI overview on it, and the creator gets bupkis.
I've commented about this before [1] but a lot of my simple searches lead to monstrous walls of text with tangential information about the query. The answer is buried well past a simple ctrl-F on the page. It definitely varies for domain though.
[1] https://news.ycombinator.com/item?id=45830763
a picture is worth a thousand words. Of course your text article can have pictures, but how can you sure you include all the "useful" pictures. Then there is animation which is impossible to do with static picture.
Because articles make no money?
When you're trying to repair a Playstation motherboard, you gonna need some photos and text.
Because increasingly many people wont even stoop to reading an article, but will put on some bs video - even for tutorials
The whole spiel about "I just want to help others in the same situation" died with the Internet, because for the past 30 years it has been entirely feasible to publish your advice and guidance for for free. The books are just for money and fame.
Let's say I'm living in the past and think Star Trek TNG and the X-Files was peak TV. If I could just hit enter and generate an in-all-ways-believably-authentic episode, maybe I just wouldn't watch anything else. Would it matter to my brain that real people didn't make the episode if it was indistinguishable from the real thing?
Somehow, this is one of the episodes I never actually watched, but it is interesting to me how often the Trek scripts cover essentially identical ideas to current discussions about AI: Moriarty insisting to Barclay that he was conscious even when his program wasn't running, Pulaski saying Data was just remixing and not actually intelligent, various examples of deep fakes, cyber addiction, AI going weird sometimes while following orders and sometimes just as an emergent bug.
Fiction, on the other hand… Much of fiction's value isn't just the content itself, is that they create a shared language medium. A book might actually be meh (came up with some examples, but then decided to drop it so as not to offend anyone), but the fact that people you talk with have read the same book and understand same references makes reading it valuable. So, it's unlikely to happen, until we delegate all of our communication to AIs, which isn't likely to happen any time soon.
A lot of self-help books fall into this category. But if you go to a publisher and say that you're going to publish a 20-page book, they're going to laugh you out of the room.
I read fewer blog posts, fewer newsletters, fewer “10 lessons from…” articles, and fewer productivity videos than I did three years ago.
But I still buy books.
The first casualties seem to be the intermediaries, not necessarily the original sources.
Makes me wonder what’s going to happen to AI’s results if all these content streams dry up.
Self help being generally part of a larger grift pipeline for authors (for selling overpriced courses, seminars, retreats, infoproducts etc.), this is an actual positive silver lining for AI in society.
> Let that sink in for a minute.
Jesus Christ. Here is how AI relates to me—ooh, with suspense-driving one-sentence paragraphs and reflective commandments. Come on, in Q2 2026 this is still a thing?
The self-involved industry is in shambles.
> What’s actually going on?
Need the meander headlines. I told you what is going on. Now. Let me interpret what I just wrote for you.
It would be just boring if self-help books were down because people believe less in astrology and affirmations or something. Couldn’t write about the Zeitgeist that way.
---
I’m not just a cynic. I lived a former life as well. And self-help is something ranging from entertainment to fantasy to small chance of personal transformation. And for books, it’s a cheap hobby compared to one-on-one pscyhology. So would it make sense to replace that with a language soup? Not really. The idiosyncracy is the whole point, jesus.
People might get taken in by it. That doesn’t mean that it will work in the long run.
Perhaps there is a business opportunity for a "rigorously fact-checked" chatbot? You can test chatbot to see if it gives "correct" (according to the author's opinion) answers on a topic of your choice and fix errors through prompt engineering, RAG (or other "memory" techniques), fine-tuning the base model if previous two approaches didn't work.
You can also probably teach it to use your own voice instead of dreaded LLM-isms, to make it sound less like typical AI-slop. This potentially can attract people, who are annoyed by the typical AI voice.
Perhaps, people who wrote self-help books should craft bespoke, custom-made chatbots instead?
but how is everyone missing the enormous amount of self published slop released since 2022?
that stuff actually is selling, diluting the interest in the rest
its the law of diminishing returns
this may coincide with people also realizing they bought slop, as well as all the other distractions and ways of consuming that people identified
but just like software is experiencing this year, the same has been occurring in writing for 4 years
Or even books like “The Phoenix(/Unicorn) Project”.
I think he was actually saying that by calling it fiction, lol.
These were just not on the market except for one that had 8 section 8 apartments and would have driven me crazy trying to manage as a bleeding heart who cares about people.
Like it or not a lot of successful businesses have some bodies buried somewhere, particularly those that have been successful in two-sided markets such as online communities. There have been legendary successes in marketing enterprise software that didn't quite exist but I can say it didn't work when I tried it.
The criticism of self-help books in my little internet bubble is that if you've read one you've read them all. So why not go for works of fiction that are time-tested and are greatly entertaining and nourishing?