I received the push notification via the app this morning as well. Extremely bizarre and not how normally one finds out about a company getting hacked.
As the person above. I enjoy clothes browsing and shopping, and the app provides a very good experience, plus you normally tend to get app-only discounts. From a retailer perspective, (if the app is good) they get better retention and order value numbers from app customers.
Usually the lack of response is because an official response hasn’t yet been approved by the legal department, and then signed off by the board. These things take longer than modern journalism takes to publish an article.
I wonder how little time "immediate" means though. They probably have an overwhelming amount of incoming - from journalists, security service providers, and opportunist scammers posing as both of those groups among other things.
I've seen comments from people claiming they used to work at Asos saying that they have a Braze/Snowflake integration, and the push notification was sent from Braze
As far as I know, the Braze/Snowflake integration is just to pull contact data and event feeds into Braze and to sync out performance data.
If they’ve gained access to Braze presumably they’ll have access to the contact db stored in there along with whatever other information is pushed in to support segmentation and personalisation but it’s definitely limited in scope vs just gaining access to their snowflake db.
This assumes they implemented things sanely with the db user for Braze having limited access rights…
Amazing how companies think if they say nothing it'll somehow just go away. Couldn't even be bothered to reply to say they're looking into it.
The journalists were in a rush to publish breaking news. They weren’t going to wait for a response.
This is just a CYA statement to say that they sent a message to the company to do their job but, quite literally, did not immediately get a response.
Or they are lying about having snowflake access and only actually have Braze
Lots of fun possibilities!
If they’ve gained access to Braze presumably they’ll have access to the contact db stored in there along with whatever other information is pushed in to support segmentation and personalisation but it’s definitely limited in scope vs just gaining access to their snowflake db.
This assumes they implemented things sanely with the db user for Braze having limited access rights…