I don't know that I got anything out of this other than that it took a long time. I think there is an interesting article to be written on this. Like, what were the concrete requirements? Why were those the requirements? Maybe show how one letter evolved over time as the project went on, and explain why.
But instead the article is effectively the Gravitational Pull of Pepsi[0].
But instead the article is effectively the Gravitational Pull of Pepsi[0].
[0] https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
edit: Wikipedia has a whole section on the crests and typefaces: https://en.wikipedia.org/wiki/Arsenal_F.C.#Crest