Apple HomeView

(apple.com)

142 points | by etothet 1 hour ago

68 comments

  • Brendinooo 38 minutes ago
    Props to Apple for making this. Always cool to see them try stuff. That said:

    I watched their video demo with the family getting ready in the morning: there are some interesting ideas here but imo if this doesn't get reasonably full access to the App Store then it's a no-go for me. Like: FaceTime while cooking, sure, but those calls tend to happen on Messenger and Snapchat for us. Music in the kitchen, sure, but I run Plexamp. My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use.

    And so on.

    My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.

    • tokioyoyo 3 minutes ago
      There’s a potential argument is brewing how software moat is null, distribution is still hard-to-impossible to crack. A company, could, spin up software very easily by monitoring the requests of the existing clients that have purchased the hardware. Having such teams that push out software would be valuable, as you’d get a complete walled garden experience. Would be hard to pull off though, as your marketing team needs to be insanely good at convincing people that the product itself is valuable.
    • notfried 12 minutes ago
      It makes sense they'd eventually do that. The Apple TV didn't launch with an App Store, and it took 8 years after its first generation to get an App Store! I'd guess Apple sees that most apps wouldn't make sense for the HomeView, and they'll likely restrict what categories of apps can launch on it.
      • MichaelZuo 2 minutes ago
        Yeah the lack of an app store is fine for the first year.

        But the requirement for everyone to have an ipad or iphone on 27.2 or later (for full functionality) seems more of a showstopper. I would have been in the market for one but haven’t even bothered to upgrade past iOS 18 yet.

    • gyomu 27 minutes ago
      I suspect this might be the beginning of a new turn for Apple strategy under Ternus: more satellite hardware that’s cheap(ish) compared to the flagship devices & locked down, reliant on your iPhone to do anything useful, pushing you to use exclusively Apple services rather than 3rd party ones. The App Store strategy is a thing of the past.
      • Brendinooo 19 minutes ago
        Yeah, this is interesting to think about.

        Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.

        I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)

        • msdz 12 minutes ago
          > people do feel some tension about staring at their phones all day

          That, plus the crowd who would want or like to hack on a device like this, or at least use a non-Apple app or service, is probably far outnumbered by people who don’t care what (and whose) software can run on their screen in the home as long as it looks nice and works well, which is typically the case for Apple.

    • Gareth321 4 minutes ago
      I strongly agree. Lack of support for Plexamp is a dealbreaker for me. At minimum they're going to need to support Spotify or they'll kill the product. I think it will probably need YouTube support as well. There is a worryingly sparse amount of information published about what it will support.
    • yohannparis 1 minute ago
      home.app already has an intercom feature that can play to all devices in the home.
  • postalcoder 33 minutes ago
    The overwhelming cynicism about this product I'm seeing here on HN tells me it's going to be a hit.
    • afavour 11 minutes ago
      Yeah I'm absolutely the market for this thing. We have an old Google Home that we use as a digital photo frame and Google has progressively destroyed every other piece of functionality we once used on it.

      My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.

      • eddieroger 5 minutes ago
        Cynicism about selling new devices aside, if they really want Siri intelligence on these, old iPads can't do it, and Apple won't (if they can avoid it) sell a "product" with varying features.
    • r0fl 28 minutes ago
      At $299 they’ll sell millions of these in no time

      The Apple TV is the same price

      iPhones and iPads are so expensive these days that this feels like a steal

      I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.

      I’m sure I’m not the only one who will have that idea

      • a012 15 minutes ago
        Me too, it’s much cheaper and more convenient than you have to have a dedicated phone that for everyone could use at home.
      • llm_nerd 11 minutes ago
        >The Apple TV is the same price

        This is a funny framing. For those who don't know, the Apple TV 4K debuted at $129 USD. Apple then slightly improved the remote and bumped the price up to $199 USD.

        Now today they announced a marginal upgrade -- they added a microphone in the base unit and not just on-demanded toggled on the remote, such that it will always be listening, along with a slightly improved CPU -- and they pumped the price to $299 USD.

        So sure, the Apple TV is the "same price", to basically universal derision because they took a successful product and decided to turn it into a shakedown.

        And to the root post about how great of a success this will be, virtually an identical top-ranked comment happened in the Vision Pro release. I mean, every flopped product has someone doing the "wow I guess it's going to be a huge success" when people question the point.

      • SomeonesAccount 27 minutes ago
        Exactly. Perfect gift
    • gyomu 23 minutes ago
      Well, this is Hacker News, and you can’t even make apps for the device - there’s nothing to hack on. Of course this audience isn’t excited about it. It’s a Facebook Portal, with better privacy (at least).
    • etempleton 11 minutes ago
      I think it is a neat product with two strange limitations that I can't quite figure out:

      1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?

      2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.

      • adamesque 7 minutes ago
        From the product website:

        "Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices."

        If I had to guess this would be kind of similar to the way CarPlay supports apps, but it's admittedly possible this just means "you can use AirPlay yaaaay".

        • etempleton 0 minutes ago
          Yeah, I assume, but they haven’t shown that at all. I would be fine with a standard AirPlay video implementation.
    • parasti 4 minutes ago
      This being the top comment posted mere 30 minutes after the article itself tells me the cynicism is not overwhelming.
    • joewhale 6 minutes ago
      Agree. $300 for a speaker + home automation hub + timer + digital picture frame appeals to a lot of older people and busy parents who spend a lot of time in the kitchen.
    • artisinal 1 minute ago
      No wireless. Less space than a Nomad. Lame.
    • spiderfarmer 13 minutes ago
      My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?
  • mmmlinux 0 minutes ago
    I'm honestly tempted to replace the HomePod Mini that lives in my kitchen with one of these. I wouldn't have to stick my phone to the magnetic knife holder to watch videos while I cook.
  • xd1936 31 minutes ago
    Through the incredible power of Siri AI™, you can now get a "I didn't understand that. Do you want to search the web for 'turn on the kitchen lights'?" response faster than ever before.
    • kriz9 17 minutes ago
      I don't think this joke works anymore. Siri uses Gemini now.
      • longtimelistnr 1 minute ago
        It's still unbelievably limited and lackluster
      • darkstar999 1 minute ago
        Gemini can be pretty bad on my Pixel phone and Nest speakers.
      • geuis 9 minutes ago
        so responses like "I've turned on the lights", but you're still standing in the dark. That's my anecdotal level of interactions with any Gemini model.
      • buzzerbetrayed 13 minutes ago
        Gemini backed Siri sucks too though. The frequency in which it just.. does nothing, is crazy. Joke still works.
        • macintux 7 minutes ago
          Yep, I really wish I could revert to previous-Siri on my iPhone 15 Pro. Old Siri was reasonably predictable and faster. New Siri is slower, more ambitious, and fails more often.
  • mleo 4 minutes ago
    I’ve had one Echo device or multiple around the house since they launched. several years ago I whittled it down to one Echo Show in the kitchen. I like the screen just being there on the counter with timers and easily visible. I can finally retire this ad machine and be Alexa free.

    I stopped using the smart home features of echo since it was too cumbersome to go in and readjust all devices for use by one thing or troubleshooting when there was problems. HomeKit is visible across 20 devices used by a family of 5 and made sense to expose all my devices through it.

    I just vibe coded the UI and backend services for a 10 inch, soon to be wall mounted, raspberry pi panel integrated with HomeSeer and UniFi. It switches to the door camera automatically when motion is detected. I added a status screen with important items such as state of door locks, washer, dryer, dishwasher and litter boxes. Very bespoke to my house and family. I will have to see what the ongoing cost of maintenance is of my panel vs HomeView device.

  • Darwins_Toffees 1 hour ago
    It's not even a very functional size. Honestly makes me go why not just get a phone charging mount by my HomePod in the kitchen and save $300. Plus add on a mount and charger and it's $400. No thanks
  • vessenes 58 minutes ago
    This is a nice design, and a very aggressive price. I like the design enough I'm interpreting that price as a sign Apple's serious about getting these into a lot of homes.. I wasn't thinking I'd buy one of these, but I changed my mind looking at the pitch -- at this price it's sort of a 'hmm, I could imagine wanting one of those in X room'.

    I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.

  • timpera 1 hour ago
    > Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU. Apple is working constructively with the EU in an attempt to find a path forward.

    It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?

    • 10729287 1 hour ago
      They want the EU to be the bad guy that prevent citizens to get all the nice stuff they release.
    • maxsilver 1 hour ago
      Yeah, it's weird, the AI is the least interesting and least useful part of this product.

      Apple basically made a HomePod mini that is also a Skylight - https://myskylight.com/calendar - and it's even competitively priced.

      They could turn off all AI (turn off all of Siri even) and this would be one of the best products in the market.

      • jawilson2 5 minutes ago
        Interesting, the calendar2 has a header that says "Designed to Delight", and the new apple page says "Delight Up the House". That CAN'T be a coincidence...
      • joshstrange 48 minutes ago
        Hmm, the first thing I thought when I saw the Skylight is "Can I run Home Assistant on this?" and it looks like the answer is: yes https://github.com/dinewby88/SkylightMaxCalendarADB
    • joshstrange 50 minutes ago
      The rumor is that this has been ready for 1-2 years and was waiting on "good Siri" before they would/could release it. So it follows that if they aren't releasing "good Siri" in the EU that this device wouldn't be available.
    • fosron 7 minutes ago
      i would love a dashboard for my smart home, but even as a fanboy of Apple i feel like HomeView doesnt do much, i'll just buy an eink screen, attach a esp32 of sorts and have it the way i want it without additional mics and shit
    • 233mhz 57 minutes ago
      > It's interesting that they consider that this product would be unusable without Siri AI.

      They might be perfectly useable but not profitable enough

    • WesolyKubeczek 1 hour ago
      This means it’s plainly unusable.
    • r0fl 1 hour ago
      Maybe Apple just doesn't care to put up with the silly EU rules.
      • poisonborz 51 minutes ago
        Which of the rules specifically do you find silly?
        • r0fl 7 minutes ago
          [dead]
  • mindwork 2 minutes ago
    How come wall-mounted version costs the same as domed version?
  • tantalor 6 minutes ago
    Apple is pretty late to the smart display market. We have had these devices around for almost a decade now.

      - Echo Show: 2017
      - Nest Hub: 2018
      - HomeView: 2026
    
    The existing products have been through multiple generations and have differentiated into different sizes, features, and formats.
  • santah 1 hour ago
    It's shocking to me it doesn't support apps from the AppStore nor any kind of (video) media streaming.

    Otherwise looks like an ideal kitchen TV/Movie playback device.

    • jon-wood 37 minutes ago
      I was so ready to buy one of these things on day one to replace the iPad that awkwardly sits on the side in my kitchen and they completely missed that relatively simple target. All I really want is a device that will accept AirPlay video in my kitchen with a decent speaker or two.
    • SomeonesAccount 15 minutes ago
      I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media
      • mciancia 4 minutes ago
        I would expect not, because why would it?
    • 10729287 58 minutes ago
      Seems like a great way to sell you the homeview two times.
    • mkirsten 1 hour ago
      Looks like a terrible TV/Movie playback device. But potentially a nice device to quickly glance at information, or show information based on what you ask
      • santah 59 minutes ago
        It could've been wide screen I agree.

        Again, dumbfounded they completely passed on this use-case ...

    • righthand 56 minutes ago
      Finally a device to watch movies in the comfort of my kitchen...
      • jon-wood 36 minutes ago
        I wouldn't watch a movie in my kitchen but I regularly watch YouTube or a TV show on an iPad while cooking or cleaning.
  • geuis 6 minutes ago
    Passing opinion, but I hope this isn't indicating a lean in direction to 90's era Apple now that Tim retired. Too many overpriced skews and non-core products that diluted the brand and led to their market shrinking.
  • chromatin 6 minutes ago
    Yes but can my younger children without Apple IDs (or personal devices) also access it / use it?
  • gizajob 14 minutes ago
    So it’s an iPhone but it’s stuck to your kitchen table? Where everyone at the table has an iPhone?
  • throw03172019 1 hour ago
    I don’t really understand why we need this. Why another screen? iPhones, iPads, Mac’s and now another one for the kitchen.
    • jasode 45 minutes ago
      >Why another screen?

      One of the motivations is to have a "master controller and dashboard" for the (smart-) home that's conveniently always attached and connected to the house itself.

      Consider that many houses already have wall-mounted control panels in the main hallway or kitchen for the burglar alarm or thermostat. Replace that with an all-in-one smarthome touchscreen that configures the same security system as well as everything else ... HVAC, lights, blinds, door cam video feed, etc.

      Examples of that concept from other home automation companies such as Crestron, Savant, Control4, etc:

      https://www.google.com/search?q=Crestron+home+touchscreen+ho...

      https://www.google.com/search?q=Savant+touchscreen+home&tbm=...

      https://www.google.com/search?q=Control4+touchscreen+home&tb...

      Apple's product marketing pages for HomeView at the moment don't heavily promote the idea of customized programming for home automations (HomeKit API) to compete with Crestron/Savant but many observers think Apple wants to expand into that space. (https://www.apple.com/home-app/)

      A lot of homeowners don't want to be locked in with Crestron/Savant. Yes, Apple is itself also a "walled garden" but it's a more palatable lock-in situation than the ridiculous re-programming fees that Crestron dealers charge for every little change.

      • sdgluck 25 minutes ago
        Didn't even occur to me to look for a purpose-built smart home console. I just mounted an old iPad to the wall.
        • jasode 14 minutes ago
          >Didn't even occur to me to look for a purpose-built smart home console.

          Sorry for not being clear. The Crestron/Savant panels are not typically purchases separately as 1 item. They're installed by certified system integrators as part of a larger package where they wire up the whole house (often new construction).

          There have been rumblings and predictions that Apple could expand HomeKit's capabilities to eventually be a real alternative to Crestron/Savant. The previous iterations of HomePod and Apple TV acting as a home hub really wasn't a credible threat but a new product like HomeView is a step closer to the "professional smarthome automation" space. E.g. Apple offering a wall-mounted PoE option is evidence of that.

    • 233mhz 59 minutes ago
      I gave up with these questions, some people will consume and buy anything offered to them. I know obese people who do 0 sport and 0 effort to improve yet buy $800+ apple watch ultra for """health""" reasons...

      Make it shiny enough, give people an easy way to rationalise the purchase and they'll buy your shit.

    • dmix 1 hour ago
      How many people carry their laptop around and put it on their kitchen counter when they cook?
      • ben_w 57 minutes ago
        How many don't carry their phone?
        • nsxwolf 41 minutes ago
          I don't enjoy figuring out how to stand it up, or having the screen constantly lock. And I don't want to buy accessories or mess with settings to fix this.
          • _aavaa_ 37 minutes ago
            > And I don't want to buy accessories or mess with settings to fix this.

            Why is an accessory unacceptable but a new device is fine?

            • nsxwolf 35 minutes ago
              Because its a fixture.
      • 233mhz 58 minutes ago
        Why would anyone do that in the first place is the real question
        • klausa 57 minutes ago
          So I can view the recipe in trying to cook?
          • iAMkenough 56 minutes ago
            How did you do it before today?
            • klausa 53 minutes ago
              Just to be clear, I’m not usually using my laptop for this (though I have done before!), but it seemed like a pretty obvious usecase to me.
              • iAMkenough 2 minutes ago
                Rather than turn your old devices into more e-waste, this is also a good reuse case for them, if you haven’t already.
      • righthand 58 minutes ago
        And what's wrong with moving a laptop around? They're designed to do that. The keyboard and trackpad give you great tactile control of what you're doing.
        • klausa 55 minutes ago
          They’re not very well designed to be used with dirty and wet hands, and cooking frequently involves both.
          • righthand 54 minutes ago
            Can't you use Siri to have a hands-free mode on an Apple laptop?
      • jon-wood 41 minutes ago
        And yet from what I can see on the product page this thing doesn't have video apps on it, and doesn't work as an Airplay video target, so you still end up with a laptop/iPad on the kitchen counter.
    • user43928 52 minutes ago
      Their video ad wasn't convincing either. It was about a family chatting in the kitchen and using the device in the middle of it.

      It seemed incredibly fake to me, and I couldn't identify a single interesting use case.

    • 10729287 1 hour ago
      Because they want to get every single friction out of your life.
      • righthand 24 minutes ago
        Apple (and all of big tech) doesn't want a moment of your life to exist where you're not mindlessly staring into an screen.
      • Telemakhos 44 minutes ago
        "Friction" and "life" are weird ways of spelling "dollar" and "pocket."
        • 10729287 36 minutes ago
          Phase 1 : Get every friction out of customer's life Phase 2 : ? Phase 3 : Profit

          A braindead customer is a better customer.

    • maidaman 49 minutes ago
      This would actually be helpful in the kitchen for following recipes, but the screen is too small.
    • mkirsten 45 minutes ago
      It's not designed as a product you need. Neither is iPad or Apple Watch.
    • pjmlp 35 minutes ago
      Because they need new customers.
    • sudofail 54 minutes ago
      One personal use case is I have my home set up with smart lights. My family can control the lights from our phones, but friends and extended family cannot. Having a dedicated device like this gives others the ability to control home automations too.
    • hagbard_c 1 hour ago
      You may not need it but the fruit factory does need it, if only to sell more fruit machines.
    • ex1fm3ta 37 minutes ago
      unless you are not into home automation you cannot understand how useful this is. Years ago I bought a slightly broken Ipad Pro just to hang it on the wall and control my lights. But I agree the screen size is not right. I cant do shit besides listening to music
      • pjmlp 34 minutes ago
        According to ATP Podcast occasional rants, Apple home devices aren't really the quality at premium price.
    • alex_suzuki 1 hour ago
      > Ask Siri AI to recommend a new coffee shop

      that’s why, obviously!</s>

  • cogogo 57 minutes ago
    I kind of like the idea of this for a home phone replacement and a good way for our family to communicate as we get more comfortable with leaving the kids home alone. But it won’t be able to call 911 and I do not trust it.

    Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.

    • SomeonesAccount 42 minutes ago
      Where does it say it won't be able to call 911?
      • cogogo 26 minutes ago
        I am assuming but as far as I am aware that would be some separate app/service. You need a number that is locally registered so it routes to the correct dispatcher.
        • noahjk 10 minutes ago
          I think any HomePod can call 911, so I assume this one will be able to as well, but yeah, it requires an iPhone within connection range. So not for kids left alone unless they have a phone.
        • SomeonesAccount 14 minutes ago
          Can't iPads call 911 somehow? They don't have a cell modem. I've never really thought about it though...
      • wpm 33 minutes ago
        It doesn't have a cell modem. Probably no RJ-11 port either. Can you call 911 with an app?
        • mikestew 12 minutes ago
          I can call 911 from my iPad that has neither of those. It runs through my phone via (I assume) some form of Bonjour.
        • SomeonesAccount 14 minutes ago
          Can't iPads call 911 somehow? They don't have a cell modem. I've never really thought about it though...
  • peesem 5 minutes ago
    apple's usb-c port placement strikes again. the port for the wall-mounted one is apparently in the middle of the back, so you'll have to take it off the wall or risk damaging your usb-c cables by trying to keep them between the device and the wall. if it was just on the bottom (like an iphone or ipad) you could leave it hanging there while plugged in to a nearby outlet
  • yesimahuman 19 minutes ago
    Hmm. I'm currently looking to update my Alexa echo dot combined with a wall-mounted iPad connected to my Home Assistant instance. I don't really know if this thing is what I should get instead of waiting for a Home Pod update and using that for voice with my existing iPad display. Maybe it could be useful as a condensed UI for some important Home Assistant entities I link into HomeKit? Can it be powered through PoE which I already have set up for the iPad? (edit: yes, looks like a PoE adapter is coming for $130). But if I get the non-wall mounted version I can replace my bluetooth speaker for music. I just hope it supports more than just core Apple apps because I don't really use those. For $299 I might just pick it up for fun and see how it works for me.
  • dylan-m 1 hour ago
    The thing on the stand is goofy, partly because it's like a large Apple Watch. Especially goofy when it's pictured with a hand, and it isn't actually all that big. But their wall mounted design looks interesting, kind of for the same reason? Aesthetically it immediately makes me think of a wall clock, which tells me exactly where it belongs. I kind of feel like they should lead with that one. (Although maybe they should be honest that it obviously needs a power cable).
  • mkirsten 17 minutes ago
    BTW - I was expecting a "Welcome Home" keynote/event where this would be presented. Is it just to me it is a surprise they updated the website ahead of the event?
    • SomeonesAccount 15 minutes ago
      It was widely speculated that this wouldn't be a whole event or Livestream. It's similar to how the 16e was released about 1 1/2 years ago
  • rramon 13 minutes ago
    Apple is literally cooking for non tech savvy seniors it seems. More or less a locked down foolproof iPad on a stand.
  • worldsavior 49 minutes ago
    They just ran out of ideas, or just looking for more ways to squeeze some money. What's wrong with an iPad??
    • SomeonesAccount 45 minutes ago
      Not made for this, doesn't have good speakers, doesn't have all the surround sound features that the airplay products have. Doesn't have multi user support. These all could be solved by improving the iPad (increasing price drastically), but why do that when you can make a specialized product that is cheaper than an iPad for those who want it, instead of charging everyone for some stuff they won't use?
    • r0fl 26 minutes ago
      I just bought an iPad Pro in Canada

      It was $2800 with tax and a keyboard!

      Nothing wrong with iPads They are just expensive

      This is $350 in Canada. Literally free compared to everything else Apple sells!

    • Brendinooo 35 minutes ago
      Maybe the right way to think about this is more "Alexa + a screen" than "iPad that doesn't move or have a bunch of apps".

      Pricing is kind of in between those right?

    • baggy_trough 38 minutes ago
      It's cheaper.
  • pelagicAustral 59 minutes ago
    The only viable use-case I see for it is having one in every room of the house playing the Godfather part 1, 24/7 in a loop.
    • peddling-brink 39 minutes ago
      Most rational. Fight Club might be a better choice if you have children. Give them someone to look up to.
  • quantumwannabe 12 minutes ago
    This would be an awesome product if Siri AI wasn't terrible. At least this will force Google to reinvest in the Nest Hub; Gemini is a far nicer model.
  • pjbk 1 hour ago
    For a moment I thought I clicked on a parody web site.
  • SomeonesAccount 16 minutes ago
    I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media
    • gizajob 12 minutes ago
      Is your iPad being held hostage in another building or something?
  • sdcfgy 57 minutes ago
    So is this 1984 (surveillance) or Brave New World (distraction)?
    • peddling-brink 9 minutes ago
      This is a massively optional device that sits on your counter or wall.

      1984 would be if you had to carry a Internet connected camera around with you all the time. Brave new world would be if you had to carry around an entertainment device just to do your banking.

      Ridiculous concepts..

  • gyomu 32 minutes ago
    So weird. A brand new product category, and it gets dropped with the HomePod Mini/Apple TV, aka Apple’s most neglected products (besides the zombified Vision Pro). Apple has a history of being so proud of their new form factors, of wanting to show them with pomp and highlighting every little detail. Not so much here.

    Also completely locked out for 3rd party developers, needs your iPhone to do anything while offering very little reason to do things on it rather than on your phone… (the teenage girl texting on it rather than her phone in the intro video is totally unbelievable)

    Hmm, really hard to figure out what they’re thinking on this besides “throw it on the wall and see if it sticks”, aka the HomePod & Apple TV strategy, which is not reassuring. I bought a couple HomePods early on, excited by the potential given how reliable my AirPods were, and they’ve been one of my most hated tech purchases. Super buggy, completely lagging behind in terms of basic features, and of course no fallback to use them as “dumb” wired speakers.

  • gedasss 9 minutes ago
    That pace shown in their video... no thanks.
  • clickety_clack 1 hour ago
    I got an iPad mini a few years ago and tried to use it like this. There’s almost no actual utility to it that “Siri set a timer for 12 minutes” or “Siri what’s the weather like” doesn’t already do on my phone.
  • tomaskafka 7 minutes ago
    Isn’t is amazing how Apple’s answer to having five kids is consistently “pick the one to single out”, without having any process at all for making an exception?

    They somehow missed the memo that Sophia’s choice wasn’t an operating manual.

    I mean, I’m single indie developer and I have a process to give a lifetime membership to people’s significant others (as Apple has nothing between “a single person” vs “a whole family”, and no option to give eg. discounted bundles for couples), so it doesn’t seem like a rocket science.

  • albert_e 1 hour ago
    Has anyone successfully jailbroken Amazon Echo and Google Home devices to make them Claude/ChatGPT assistants without any telemetry/dependency on Amazon/Google respectively.
  • bertili 1 hour ago
    Not clear if it can run iOS apps at all?
    • joshstrange 59 minutes ago
      Nope, just Apple apps, but they support streaming audio from compatible iPhone apps (probably anything that can integrate to normal system audio, so your podcast app). I imagine they might open this to 3rd party _widgets_ in the future.
  • nevi-me 47 minutes ago
    Square screen is a no from me. I'm overall tired of the Google ecosystem, and I want to replace our Nest Hubs with something else. I was hoping Apple would come out with something large enough for wife and the kids to use when we're not in the tv room. :(
  • juiceland 1 hour ago
    This device feels so late to the game that I’m not sure why Apple is bothering. Amazon entered this market segment 9 and a half years ago.
    • joshstrange 1 hour ago
      That's because it's a couple years late due to Siri. Rumor says they've had this ready to go, but weren't going to ship it until they had a Siri that was half functional.
      • buzzerbetrayed 9 minutes ago
        “Half functional” is a great way to describe the new Siri.
      • darkwater 58 minutes ago
        Did they update the hardware in these 2 years?
        • joshstrange 52 minutes ago
          One would assume, they haven't announced (that I can see) which A-chip they put in here but rumors said it would be the A18 (2024 chip). Which seems like it would have to be updated since if this was ready 1-2 years ago they would have designed it with an even older chip (their HomePods have used multiple generation old chips, which, to be fair, is reasonable).
    • glenngillen 52 minutes ago
      And Amazon have effectively left it because they couldn't work out a way to turn all those purchases into a stream of shopping purchases on Amazon.com. And in the intervening years they've enshittified those devices by becoming increasingly intrusive with adds and "did you know..." interjections to try and squeeze whatever engagement they can.

      Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.

    • hbn 55 minutes ago
      Okay... they "entered" it but is it a solved market segment and no one wants something better? What's your point?
  • Invictus0 5 minutes ago
    Looks so soulless. I really prefer Google's approach with the fabric textures.
  • summermusic 53 minutes ago
    Why not just make an iPad dock to use the device you already have? The Pixel Tablet with its magnetic docking station was the perfect form factor for this. Home control tablet when docked, and simply lift it off the dock and take it around the house for whatever.
  • dhsysusbsjsi 57 minutes ago
    Today I asked Siri a basic question hands free whilst driving and it said “I found these on the web”.

    I’ve been with Apple since the first iPhone but I think I’m done. They have dropped the ball on AI. It’s late 2026 and my Opus 5.5 does all my coding and Siri still can’t find info and read back some basic info. Pathetic it’s like they’re not even trying any more.

  • uptown 27 minutes ago
    The Skylight market is ripe for an Apple replacement. This looks like it falls way short.
  • JaxonZhou 58 minutes ago
    Although I really like past Apple products, the appearance of this one strikes me as a bit odd.
  • noja 59 minutes ago
    Note the positioning for this is different: imperfect family, non-pristine home, dirty clothes.
  • eugenekolo 1 hour ago
    No mention of the RAM size.

    Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.

    • kube-system 3 minutes ago
      It's almost certainly 8GB -- the A18 and all A series chips in recent history have the DRAM directly integrated into the package at TSMC
    • SomeonesAccount 37 minutes ago
      I didn't think of this. Should work though. Maybe get MacOS running. Who knows
  • carlosjobim 7 minutes ago
    Clever marketing video with the whole "family" interacting around the device.

    A video with how customers will use this in real life, alone in a room talking to a machine - would just look like somebody who needs to be taken to a mental asylum.

  • small_model 1 hour ago
    Siri though, why not allow Claude, openai or Grok as the assistant.
    • vincnetas 8 minutes ago
      Because this would be revealing that king is naked. Just like some of comments note how siri responds to simple requests like "heres what i found on web". This is infuriating especially when you're in opposite corner of the room or are driving. you are the VOICE assistant.
  • Aboutplants 34 minutes ago
    Well this was not what I was expecting, and that is not a good thing
  • esskay 50 minutes ago
    what a weird product. I'm all in on the Apple ecosystem but this seems like an obvious miss. Presumably the low price point is because its internals are incredibly basic, i mean its just not got a lot to do really has it so doesnt need anything other than probably a bunch of old binned chips.
  • ElFitz 50 minutes ago
    I fail to see why I should care.

    But maybe that’s just me?

  • Vaslo 10 minutes ago
    Wonder if there will be a way to hack it in the future with Home Assistant or some Linux distro to get HA onto it.
  • esafak 11 minutes ago
    Finally, something I can drop kick my Googles for.

    Sorry, I'm still learning.

  • albert_e 1 hour ago
    First impressions -- i do not quite like the physical product's shape and look.
  • xd1936 1 hour ago
    Some chonky bezel. Not hard to imagine how gen 2 will look.
  • diath 14 minutes ago
    So it's like a worse iPad with a mount?
    • Simulacra 13 minutes ago
      It reminds me of those things that restaurants put on your table that you're supposed to use to play games, or pay with, but just end up spying on you and getting in the way. Like Olive Garden.
  • busymom0 39 minutes ago
    Looks like a huge Apple Watch to me.
  • nsxwolf 40 minutes ago
    This is the return of the 1980s kitchen TV.
  • joshstrange 55 minutes ago
    Meh.

    An incredibly locked down device from a manufacturer with terrible track record for this category of device. Their Homepod line has been completely neglected, even with the Mini 2 announcement today it's clear Apple's heart's not in it.

    Couple that with the LG trash they are pushing (again, because Apple doesn't care) and it's clear Apple's HomeKit endeavors are still just as dead as they were yesterday. They ceded the home wifi space at the worst possible time and instead of trying to rectify any of that, they ignored that space for over a decade.

    • mkirsten 46 minutes ago
      I'm very surprised Apple hasn't done more here. Ever since they introduce the first AirPort Express in 2004, I have continued to be surprised they haven't done more here.

      In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.

      Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.

      Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.

      I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.

      • joshstrange 35 minutes ago
        Apple's partnership with LG shows they don't actually care. If they cared, they'd be making the accessories. All the various Apple-blessed 3rd-party hardware over the years has been resoundingly "meh". Also, of all companies when trying to make a case for security and privacy, LG is not who I would have launched this with. Of course, the LG spying/privacy scandal only came out recently and for all we know, the LG hardware has been waiting in the wings along with the HomeView for multiple years, waiting for Siri to be "good enough", so I understand Apple may have already been "locked in".

        All that said, HomeKit was announced 12 years ago and it pales in comparison to every other smart home ecosystem. Samsung probably has the best "off-the-shelf" unless you want to invite 10's of dubious Chinese wifi devices into your house and control them with Alexa (yes, I know it has other radios). Thread/Matter were supposed to improve this but I've yet to see that happen.

        My decision to got all-in on Home Assistant looks better and better as time goes on. I can even re-export my devices to HomeKit if I hate myself.

        I've done every song and dance required to try to hook my smart house devices into the Apple Ecosystem and it's complete trash. Even with HA having a much higher learning curve, I'd pick it every day over the buggy mess that is HomeKit. Oh, a gnat sneezed? I guess you need to re-setup your HomeKit network from scratch. And I hope you like the worst UI imaginable to configure your devices when you add them.

        - Signed, someone who has, stupidly, tried to integrate with HomeKit on no less than 6 different occasions only to be burned and give up vowing to never waste my time again.... only to try again every year or two. HomeKit is like Lucy with the football, and I keep thinking "this time maybe it will work".

        • mkirsten 19 minutes ago
          Same experience for me and HomeKit and HA. And the "investment" into HA seems to be better and better over time with AI.
          • joshstrange 14 minutes ago
            LLMs/AI has taken my HA usage to another level. It worked great and I loved it pre-LLM but armed with LLMs I can do some amazing automations and tweak them with my voice [0].

            I recently tasked Claude with creating a vector floorplan of my house, then added icons for lights/fans/etc (Claude wrote a little tool where I could drag everything where it goes), and then set it up in HA so I can click on devices on the floorplan to toggle them. It's so cool.

            Video of my HA dashboard: https://cs.joshstrange.com/8cFn6sbs

            [0] TTS on my mac -> Claude Code, not via Alexa or other smart speaker

        • wpm 19 minutes ago
          I am utterly baffled by the Home app. One of the worst pieces of shit I've ever used. I really have no clue how anyone in the upper echelon of management at Apple haven't torched it by now, it feels like an interns first app and it has never improved at all.
          • joshstrange 12 minutes ago
            Could not agree more. It's the opposite of a power user app. It's like they built the features (rooms/etc) to support a lot of devices but only tested with like 5 devices. I have 74 light switches alone, it's hell trying to set those up in the Home app.
  • speedgoose 1 hour ago
    > The privacy every home and everyone deserves.

    Sure.

  • shantara 36 minutes ago
    “Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits. Expanded access to such features will be available for a fee in the future”
  • allarm 1 hour ago
    Can I run HomeAssistant in Kiosk mode on this thing? The only use case I can think of.
    • joshstrange 59 minutes ago
      Nope, Apple-apps only for now. If I could run HA I'd be much more interested.
  • baggy_trough 36 minutes ago
    I wonder what 'Apps Available from iPhone' means on their tech specs page. For example, the Apple TV app.
  • blondie9x 44 minutes ago
    Can they just iterate on the HomePod? I want less screen time. Not more.
  • embedding-shape 1 hour ago
    > Siri AI. A personal assistant that helps you find what you need and get more done.1

    > Usage limits may apply.

    What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?

  • lotsofpulp 1 hour ago
    iPhone 13 mini, ios 27.0.1, and Siri turned on the ceiling fan along with the lights when I asked Siri to turn on the bedroom lights. Don’t see any reason to believe Siri claims.
  • 2OEH8eoCRo0 1 hour ago
    More surveillance! You know this will also be an ad billboard.
  • aslkalska 1 hour ago
    wait what? why is Apple doing what google and amazon did 10 years ago ?!
    • righthand 1 hour ago
      They're out of ideas, the only thing left for product people there is to fill the gap of devices their competitors also offer. We're at peak "I ONLY BUY APPLE" fandom, so they make devices now for people who think they need Apple everything. Since these fans will always buy it, there is no incentive to make it a well crafted or even original or useful product. Just slap the damn Apple logo on it and use up the money budgeted for the year.
  • drcongo 46 minutes ago
    If only the Home app wasn't complete shit.
    • SomeonesAccount 31 minutes ago
      Maybe it won't be on the HomeView. I doubt they are using the exact same app they use on iOS for the main feature of the product.