Apps should be required to disclose every single ad network they use as part of their app store disclosures. I want a lot more transparency as to where the ads are coming from inside the app itself.
I've witnessed consumer apps throwing quite heinous malware/sketchware advertisements and watched the banners rotate between 4-5 different ad vendors to keep things hot and spicy.
The incentives are lopsided, there’s so much money to be made by selling access to you and your devices, and controlling you, than just taking your money.
I've witnessed consumer apps throwing quite heinous malware/sketchware advertisements and watched the banners rotate between 4-5 different ad vendors to keep things hot and spicy.