> [Auto-Translated] The Sleeping Giants Brazil report analyzes 300 Reels of 30 Instagram profiles to investigate evidence of algorithmic favoring to federal deputy Nikolas Ferreira (PL-MG). Its ten videos totaled 410.5 million views, nearly three times the total of the 90 videos of the other nine MPs analyzed. In views by follower, its performance was 17.2 times the typical value of these deputies, 29.3 times that of the largest Brazilian profiles and 33.7 times that of the largest profiles in the world. His average viewing was behind only Cristiano Ronaldo and Lionel Messi, surpassing celebrities such as Selena Gomez, Beyoncé and Justin Bieber. The study documents a persistent disparity that requires more transparency from the Meta, although public data does not allow it to determine its causes.
Both sides are pulling record levels of engagement. It's a colosseum out there. But yes, one of the sides is more automated as usual. Most of the left engagement is human driven.
At a certain point the big social media companies are going to have to publish their algorithms and/or let you choose your own re: friends updates, friends of friends, things your friends or friends of friends liked, etc. Make your algorithm too opaque and you run the risk of outrage engagement showing up as "the platform pushed this" whatwver that happens to be.
[1] - https://www.instagram.com/reel/De2BfVRD30o
[2] - https://www.aljazeera.com/economy/2026/10/16/meta-employees-...
https://sleepinggiantsbrasil.com/biblioteca/visualizacoes-de... (portuguese)
> [Auto-Translated] The Sleeping Giants Brazil report analyzes 300 Reels of 30 Instagram profiles to investigate evidence of algorithmic favoring to federal deputy Nikolas Ferreira (PL-MG). Its ten videos totaled 410.5 million views, nearly three times the total of the 90 videos of the other nine MPs analyzed. In views by follower, its performance was 17.2 times the typical value of these deputies, 29.3 times that of the largest Brazilian profiles and 33.7 times that of the largest profiles in the world. His average viewing was behind only Cristiano Ronaldo and Lionel Messi, surpassing celebrities such as Selena Gomez, Beyoncé and Justin Bieber. The study documents a persistent disparity that requires more transparency from the Meta, although public data does not allow it to determine its causes.
> don't editorialize.
https://news.ycombinator.com/newsguidelines.html